New C.E.T^® AQUADENT^® FR3SH^® Dental Solution

Combat Bad Breath at the Source with Triple-Action Formula

FR3SH^® Technology

Our reformulated solution uses three natural ingredients to control plaque and support healthy teeth and gums:

• Erythritol: Natural sweetener for instant mouth freshness


• Pomegranate Extract: Natural antioxidant for optimal gum health


• Inulin: Natural prebiotic to eliminate bad breath at its source

Now xylitol-free for added safety!

Easy Daily Use

Simply add to drinking water - no brushing required!

With refreshing mint flavor pets love!

Vetradent™ Oral Health Solutions

Superior Dental Care for Your Pet

Fight plaque, reduce tartar, and freshen breath with Vetradent's Biotrate™ technology. Our clinically-proven formula targets minerals in dental biofilm, eliminating bacteria's food source for visibly cleaner teeth.

Vetradent™ Toothpaste for Dogs & Cats

Benefits Your Pet Will Love:

• Reduces bad breath from the first use
• Helps prevent costly dental procedures
• No brushing required - perfect for fussy pets
• Supports overall health - dental problems can affect internal organs
• Vet-recommended daily dental care solution

Give your pet fresher breath and healthier teeth without the struggle!

CET^® INTELLIDENT™ Cat Bites

Delicious Daily Dental Care Your Cat Will Crave!

Complete Dental Health Support

CET^® INTELLIDENT™ Cat Bites are great-tasting crunchy treats that work with your cat's natural chewing action to:

• Fight and reduce plaque and tartar buildup
• Maintain healthy teeth and gums
• Freshen breath naturally

These delicious bites help combat periodontal disease while providing beneficial ingredients to support overall gum health.

SMART FOR YOU, TOO

• Only 3 bites per day
• Single-size bags fit anywhere
• A dental solution cats actually enjoy

OUR HEALTHY FORMULA

We care about what goes into your cat's body:

• No artificial preservatives
• Low fat content for healthy weight maintenance
• Natural flavoring cats can't resist

Turn daily dental care into a treat your cat will love!

Vetradent™ Oral Health Solutions

Superior Dental Care for Your Pet

Fight plaque, reduce tartar, and freshen breath with Vetradent's Biotrate™ technology. Our clinically-proven formula targets minerals in dental biofilm, eliminating bacteria's food source for visibly cleaner teeth.

Vetradent™ Rawhide Chews

Benefits Your Pet Will Love:

• Reduces bad breath from the first use
• Helps prevent costly dental procedures
• No brushing required - perfect for fussy pets
• Supports overall health - dental problems can affect internal organs
• Vet-recommended daily dental care solution

Give your pet fresher breath and healthier teeth without the struggle!

Vetradent™ Oral Health Solutions

Superior Dental Care for Your Pet

Fight plaque, reduce tartar, and freshen breath with Vetradent's Biotrate™ technology. Our clinically-proven formula targets minerals in dental biofilm, eliminating bacteria's food source for visibly cleaner teeth.

Vetradent™ Rawhide Chews

Benefits Your Pet Will Love:

• Reduces bad breath from the first use
• Helps prevent costly dental procedures
• No brushing required - perfect for fussy pets
• Supports overall health - dental problems can affect internal organs
• Vet-recommended daily dental care solution

Give your pet fresher breath and healthier teeth without the struggle!

CET Mini Toothbrush W/ Poultry Trial Toothpaste

CET Dual-Enzyme Toothpaste for Pets

Complete Oral Care for Dogs & Cats

Key Benefits:

• Natural Antibacterial Action: Fights harmful bacteria in your pet's mouth
• Plaque Prevention: Inhibits formation of new plaque
• Rapid Odor Control: Quickly eliminates bad breath

Pet-Friendly Features:

• No foaming agents - safe if swallowed
• Three appealing flavors pets love:
  • Poultry
  • Malt
  • Vanilla-mint
• Makes the brushing experience enjoyable

Size: 2.5 oz (70 g) tubes

The ideal companion to your pet's oral hygiene routine

CET Pet Toothbrush

CET Dual-Enzyme Toothpaste for Pets

Complete Oral Care for Dogs & Cats

Key Benefits:

• Natural Antibacterial Action: Fights harmful bacteria in your pet's mouth
• Plaque Prevention: Inhibits formation of new plaque
• Rapid Odor Control: Quickly eliminates bad breath

Pet-Friendly Features:

• No foaming agents - safe if swallowed
• Three appealing flavors pets love:
  • Poultry
  • Malt
  • Vanilla-mint
• Makes the brushing experience enjoyable

Size: 2.5 oz (70 g) tubes

The ideal companion to your pet's oral hygiene routine

CET Dual-Enzyme Toothpaste for Pets

Complete Oral Care for Dogs & Cats

Key Benefits:

• Natural Antibacterial Action: Fights harmful bacteria in your pet's mouth
• Plaque Prevention: Inhibits formation of new plaque
• Rapid Odor Control: Quickly eliminates bad breath

Pet-Friendly Features:

• No foaming agents - safe if swallowed
• Three appealing flavors pets love:
  • Poultry
  • Malt
  • Vanilla-mint
• Makes the brushing experience enjoyable

Size: 2.5 oz (70 g) tubes

The ideal companion to your pet's oral hygiene routine

CET Home Dental Care Kit for Cats

Complete Starter Kit for Feline Oral Health

Kit Contents:

• CET Fingerbrush with Tartar Control Toothpaste Packet
  • Perfect for beginners
  • Gently introduces your cat to toothbrushing
  • Use for the first few days before progressing to the toothbrush


• CET Cat Toothbrush
  • Specially designed for feline mouth anatomy
  • Long, soft bristles with pointed tuft
  • Reaches between cheeks and back teeth without causing discomfort


• CET Tartar Control Toothpaste
  • Delicious seafood flavor cats love
  • Effectively combats plaque and tartar buildup
  • Formulated specifically for feline dental needs

Give your cat the gift of proper dental care with this convenient, all-in-one home kit

CET Toothbrush Canister

CET® VeggieDent® Tartar Control Chews

Key Benefits:

Proven Dental Care



• Reduces plaque by 37% and tartar by 70% with daily use⁵
• Earned the prestigious VOHC Seal for tartar control



3-Way Performance System:



• CLEANSE: Addresses oral causes of bad breath
• FRESHEN: Advanced FR3SH™ Technology for breath freshening
• BALANCE: Contains prebiotics to support healthy digestion



Plant-Based Formula



• Safe alternative to rawhide - free of animal protein
• Wheat gluten-free for sensitive dogs



Superior Design



• Proprietary Z-shape reaches hard-to-clean areas
• Maximizes prehension for effective mechanical cleaning
• 100% prehension rate and 92% total consumption³

Dog Owner Approved:

• 90% of pet owners noticed improved breath freshness¹
• 87% would recommend the product to other dog owners¹

CET® VeggieDent® Tartar Control Chews

Key Benefits:

Proven Dental Care



• Reduces plaque by 37% and tartar by 70% with daily use⁵
• Earned the prestigious VOHC Seal for tartar control



3-Way Performance System:



• CLEANSE: Addresses oral causes of bad breath
• FRESHEN: Advanced FR3SH™ Technology for breath freshening
• BALANCE: Contains prebiotics to support healthy digestion



Plant-Based Formula



• Safe alternative to rawhide - free of animal protein
• Wheat gluten-free for sensitive dogs



Superior Design



• Proprietary Z-shape reaches hard-to-clean areas
• Maximizes prehension for effective mechanical cleaning
• 100% prehension rate and 92% total consumption³

Dog Owner Approved:

• 90% of pet owners noticed improved breath freshness¹
• 87% would recommend the product to other dog owners¹

CET® VeggieDent® Tartar Control Chews

Fresh breath & daily dental care for your dog.

• Clinically proven: Reduces plaque by 37% and tartar by 70%
• 3-in-1 action: Cleans teeth, freshens breath, supports digestion
• Plant-based & rawhide-free: Gentle on sensitive dogs
• Smart Z-shape: Reaches tough spots for better cleaning
• Loved by owners: 90% saw fresher breath

Sizes: XS, S, M, L – resealable packs for freshness.

CET® VeggieDent® Tartar Control Chews

Key Benefits:

Proven Dental Care



• Reduces plaque by 37% and tartar by 70% with daily use⁵
• Earned the prestigious VOHC Seal for tartar control



3-Way Performance System:



• CLEANSE: Addresses oral causes of bad breath
• FRESHEN: Advanced FR3SH™ Technology for breath freshening
• BALANCE: Contains prebiotics to support healthy digestion



Plant-Based Formula



• Safe alternative to rawhide - free of animal protein
• Wheat gluten-free for sensitive dogs



Superior Design



• Proprietary Z-shape reaches hard-to-clean areas
• Maximizes prehension for effective mechanical cleaning
• 100% prehension rate and 92% total consumption³

Dog Owner Approved:

• 90% of pet owners noticed improved breath freshness¹
• 87% would recommend the product to other dog owners¹

CET VeggieDent® Zen Tartar Control Chews for Dogs

Key Benefits:

• • Stress Support: Contains L-theanine (from green tea) to promote calm during stressful situations.
• • Superior Dental Care: Unique Z-shape reaches all teeth to reduce plaque and tartar.
• • Digestive Health: Includes prebiotics to support gut wellness.

What Sets It Apart:

• • 100% plant-based and gluten-free formula
• • Easily digestible for sensitive stomachs
• • Freshens breath while cleaning teeth
• • Perfect for between professional cleanings

CET VeggieDent® Zen Tartar Control Chews for Dogs

Key Benefits:

• • Stress Support: Contains L-theanine (from green tea) to promote calm during stressful situations.
• • Superior Dental Care: Unique Z-shape reaches all teeth to reduce plaque and tartar.
• • Digestive Health: Includes prebiotics to support gut wellness.

What Sets It Apart:

• • 100% plant-based and gluten-free formula
• • Easily digestible for sensitive stomachs
• • Freshens breath while cleaning teeth
• • Perfect for between professional cleanings

CET^® Enzymatic Oral Hygiene Chews for Dogs

Advanced Dental Care Your Dog Will Love!

Exclusive Dual-Enzyme System

CET^® Enzymatic Oral Hygiene Chews feature our proprietary Dual-Enzyme System that works with your dog's natural chemistry to:

• Control plaque with clinically proven results
• Loosen tartar buildup through natural chewing action
• Clean teeth and freshen breath even when brushing isn't possible

Premium Quality Ingredients

• North American sourced beef hide for superior safety and quality
• Baked, not tanned for optimal texture and safety
• No quaternary ammonium compounds
• Delicious poultry flavor dogs can't resist

Science-Backed Formula

Our unique coating combines two powerful enzymes:

• Glucose oxidase and lactoperoxidase - the same effective system used in our toothpaste
• Enzymes mix with saliva to increase hypothiocyanite, a natural antiseptic substance found in the body

Perfect Size for Every Dog

Available in multiple sizes to accommodate all dogs:

• Extra-small: For dogs under 11 lbs
• Small, Medium and Large sizes also available

Single layer, pliable beef hide chew provides the perfect natural abrasive action for effective cleaning.

Make daily dental care a treat they'll look forward to!

CET^® Enzymatic Oral Hygiene Chews for Dogs

Advanced Dental Care Your Dog Will Love!

Exclusive Dual-Enzyme System

CET^® Enzymatic Oral Hygiene Chews feature our proprietary Dual-Enzyme System that works with your dog's natural chemistry to:

• Control plaque with clinically proven results
• Loosen tartar buildup through natural chewing action
• Clean teeth and freshen breath even when brushing isn't possible

Premium Quality Ingredients

• North American sourced beef hide for superior safety and quality
• Baked, not tanned for optimal texture and safety
• No quaternary ammonium compounds
• Delicious poultry flavor dogs can't resist

Science-Backed Formula

Our unique coating combines two powerful enzymes:

• Glucose oxidase and lactoperoxidase - the same effective system used in our toothpaste
• Enzymes mix with saliva to increase hypothiocyanite, a natural antiseptic substance found in the body

Perfect Size for Every Dog

Available in multiple sizes to accommodate all dogs:

• Extra-small: For dogs under 11 lbs
• Small, Medium and Large sizes also available

Single layer, pliable beef hide chew provides the perfect natural abrasive action for effective cleaning.

Make daily dental care a treat they'll look forward to!

CET^® Enzymatic Oral Hygiene Chews for Dogs

Advanced Dental Care Your Dog Will Love!

Exclusive Dual-Enzyme System

CET^® Enzymatic Oral Hygiene Chews feature our proprietary Dual-Enzyme System that works with your dog's natural chemistry to:

• Control plaque with clinically proven results
• Loosen tartar buildup through natural chewing action
• Clean teeth and freshen breath even when brushing isn't possible

Premium Quality Ingredients

• North American sourced beef hide for superior safety and quality
• Baked, not tanned for optimal texture and safety
• No quaternary ammonium compounds
• Delicious poultry flavor dogs can't resist

Science-Backed Formula

Our unique coating combines two powerful enzymes:

• Glucose oxidase and lactoperoxidase - the same effective system used in our toothpaste
• Enzymes mix with saliva to increase hypothiocyanite, a natural antiseptic substance found in the body

Perfect Size for Every Dog

Available in multiple sizes to accommodate all dogs:

• Extra-small: For dogs under 11 lbs
• Small, Medium and Large sizes also available

Single layer, pliable beef hide chew provides the perfect natural abrasive action for effective cleaning.

Make daily dental care a treat they'll look forward to!

CET^® Enzymatic Oral Hygiene Chews for Dogs

Advanced Dental Care Your Dog Will Love!

Exclusive Dual-Enzyme System

CET^® Enzymatic Oral Hygiene Chews feature our proprietary Dual-Enzyme System that works with your dog's natural chemistry to:

• Control plaque with clinically proven results
• Loosen tartar buildup through natural chewing action
• Clean teeth and freshen breath even when brushing isn't possible

Premium Quality Ingredients

• North American sourced beef hide for superior safety and quality
• Baked, not tanned for optimal texture and safety
• No quaternary ammonium compounds
• Delicious poultry flavor dogs can't resist

Science-Backed Formula

Our unique coating combines two powerful enzymes:

• Glucose oxidase and lactoperoxidase - the same effective system used in our toothpaste
• Enzymes mix with saliva to increase hypothiocyanite, a natural antiseptic substance found in the body

Perfect Size for Every Dog

Available in multiple sizes to accommodate all dogs:

• Extra-small: For dogs under 11 lbs
• Small, Medium and Large sizes also available

Single layer, pliable beef hide chew provides the perfect natural abrasive action for effective cleaning.

Make daily dental care a treat they'll look forward to!

Specialized Nutrition for Sensitive Dogs

Specially formulated with hydrolyzed protein - protein broken down into smaller components to minimize allergic reactions in sensitive dogs. Features a single carbohydrate source and high-quality protein for optimal digestibility. Enriched with antioxidants to support overall health while maintaining a great taste dogs enjoy.

Supports dogs with gastrointestinal issues (including IBD, pancreatitis, and food intolerances), dermatological conditions, and hyperlipidemia. Developed through collaboration between Purina nutritionists, researchers, and veterinarians.

Meets AAFCO nutritional requirements for all life stages, including large breed puppies.

Specialized Nutrition for Sensitive Dogs

Specially formulated with hydrolyzed protein - protein broken down into smaller components to minimize allergic reactions in sensitive dogs. Features a single carbohydrate source and high-quality protein for optimal digestibility. Enriched with antioxidants to support overall health while maintaining a great taste dogs enjoy.

Supports dogs with gastrointestinal issues (including IBD, pancreatitis, and food intolerances), dermatological conditions, and hyperlipidemia. Developed through collaboration between Purina nutritionists, researchers, and veterinarians.

Meets AAFCO nutritional requirements for all life stages, including large breed puppies.

Specialized Nutrition for Sensitive Dogs

Specially formulated with hydrolyzed protein - protein broken down into smaller components to minimize allergic reactions in sensitive dogs. Features a single carbohydrate source and high-quality protein for optimal digestibility. Enriched with antioxidants to support overall health while maintaining a great taste dogs enjoy.

Supports dogs with gastrointestinal issues (including IBD, pancreatitis, and food intolerances), dermatological conditions, and hyperlipidemia. Developed through collaboration between Purina nutritionists, researchers, and veterinarians.

Meets AAFCO nutritional requirements for all life stages, including large breed puppies.

Specialized Nutrition for Sensitive Dogs

Specially formulated with hydrolyzed protein - protein broken down into smaller components to minimize allergic reactions in sensitive dogs. Features a single carbohydrate source and high-quality protein for optimal digestibility. Enriched with antioxidants to support overall health while maintaining a great taste dogs enjoy.

Supports dogs with gastrointestinal issues (including IBD, pancreatitis, and food intolerances), dermatological conditions, and hyperlipidemia. Developed through collaboration between Purina nutritionists, researchers, and veterinarians.

Meets AAFCO nutritional requirements for all life stages, including large breed puppies.

Specialized Nutrition for Sensitive Dogs

Specially formulated with hydrolyzed protein - protein broken down into smaller components to minimize allergic reactions in sensitive dogs. Features a single carbohydrate source and high-quality protein for optimal digestibility. Enriched with antioxidants to support overall health while maintaining a great taste dogs enjoy.

Supports dogs with gastrointestinal issues (including IBD, pancreatitis, and food intolerances), dermatological conditions, and hyperlipidemia. Developed through collaboration between Purina nutritionists, researchers, and veterinarians.

Meets AAFCO nutritional requirements for all life stages, including large breed puppies.

Specialized Nutrition for Sensitive Dogs

Specially formulated with hydrolyzed protein - protein broken down into smaller components to minimize allergic reactions in sensitive dogs. Features a single carbohydrate source and high-quality protein for optimal digestibility. Enriched with antioxidants to support overall health while maintaining a great taste dogs enjoy.

Supports dogs with gastrointestinal issues (including IBD, pancreatitis, and food intolerances), dermatological conditions, and hyperlipidemia. Developed through collaboration between Purina nutritionists, researchers, and veterinarians.

Meets AAFCO nutritional requirements for all life stages, including large breed puppies.

Specialized Nutrition for Sensitive Dogs

Specially formulated with hydrolyzed protein - protein broken down into smaller components to minimize allergic reactions in sensitive dogs. Features a single carbohydrate source and high-quality protein for optimal digestibility. Enriched with antioxidants to support overall health while maintaining a great taste dogs enjoy.

Supports dogs with gastrointestinal issues (including IBD, pancreatitis, and food intolerances), dermatological conditions, and hyperlipidemia. Developed through collaboration between Purina nutritionists, researchers, and veterinarians.

Meets AAFCO nutritional requirements for all life stages, including large breed puppies.

Vetradent™ Oral Health Solutions

Superior Dental Care for Your Pet

Fight plaque, reduce tartar, and freshen breath with Vetradent's Biotrate™ technology. Our clinically-proven formula targets minerals in dental biofilm, eliminating bacteria's food source for visibly cleaner teeth.

Vetradent™ Dental Wipes for Dogs & Cats

A great alternative to brushing , Vetradent™ Dental Wipes are designed to aid in removing and preventing plaque build-up while freshening breath. Featuring Biotrate™ technology that disrupts biofilms to help fight plaque, tartar, and freshen breath. Simply add to their water bowl

Benefits Your Pet Will Love:

• Reduces bad breath from the first use
• Helps prevent costly dental procedures
• No brushing required - perfect for fussy pets
• Supports overall health - dental problems can affect internal organs
• Vet-recommended daily dental care solution

Give your pet fresher breath and healthier teeth without the struggle!

Vetradent™ Oral Health Solutions

Superior Dental Care for Your Pet

Fight plaque, reduce tartar, and freshen breath with Vetradent's Biotrate™ technology. Our clinically-proven formula targets minerals in dental biofilm, eliminating bacteria's food source for visibly cleaner teeth.

Vetradent™ Powder Water Additive for Dogs & Cats

A concentrated powder form of the water additive, it’s a great cost-effective option for multiple and/or large dog households . Simply mix the powder into their water. Featuring Biotrate™ technology that disrupts biofilms to help fight plaque, tartar, and freshen breath. Simply add to their water bowl